As National Hispanic Heritage Month continues, the center will host Walmart’s Director of Public Affairs, Jose “Pepe” Estrada. With over 15 years of experience in market-segment strategies, Estrada will bring knowledge of strategic relationship and stakeholder management, influencer strategy, market segmentation, and more to students at the U of A.
As part of the event, Estrada will discuss the importance of authentic engagement with Hispanic communities and offer advice on building meaningful, long-lasting relationships with key stakeholders.