AP Photo/Steve Helber Many news organizations and journalists have pledged to not name the shooter in mass shootings to try to avoid giving perpetrator notoriety. The Columbia Journalism Review has recruited four journalists to serve as public editors for The New York Times, The Washington Post, CNN and MSNBC in the wake of U.S. newsrooms getting rid of ombudsman or public editor positions. David Carillet, Shutterstock A Poynter study has noticed a lopsided trend in fact checking. Since 2015 there has been an increase in embedded fact-checking, directly stating or discussing the validity of a claim with in the story. However, almost all of these embedded fact-checks are about President Trump.